a personal style blog by Lauren Pfieffer

Tuesday, March 29, 2016

No Place Like Ohio.

Hey guys!

I'm back from my spring break trip with my family from Puerto Rico! I had never been to Puerto Rico nor on a spring break trip, and it turned out to be fantastic. This trip was sort of a "last hoorah" for me to spend some real quality time with my family before I graduate and move away to NYC. I have tons of photos to show you all and a few outfits too, but for now it feels good to be back in Ohio. 

I've acquired such a fondness of my home state over the last seven or so months as I've gone through my senior year. Moving away for periods of time to Italy and NYC really opened my eyes to the beauty and the amazing things here at my finger tips. I've been stocking up on Ohio memorabilia to take with me to NYC as a reminder of home when times get tough ♥ This shirt from Ohio Explored IS EVERYTHING. Loved pairing it with my new denim parka I thrifted right before my trip! That's another thing I'll miss dearly about Ohio-- I've never found better thrift stores than in this state! The Value Village Thrift Store chain followed me on instagram the other day, so I guess this depicts how deep my addiction is lol. Thrifters gonna thrift! x

With much love,


Outfit Details:
Black Denim Bottom Front Skirt (identical to mine!): Thrifted.
Denim Parka (super similar for $22): Thrifted.
Black Cut Out Boots (similar): Thrifted.

Thursday, March 17, 2016

Senior Project Part II: Creating a Line.

Hi guys!

A lot of you were interested in seeing how my senior project is coming along for my fashion merchandising degree. I shared the first part a few weeks ago here, and wanted to update you on the next stage of my progress! 

The second part of my project following compiling customer research, upcoming F/W 15/16 trends, and then adaptation for my retailer, Anthropologie, is to create a line that would essentially be sold in stores. 

First I came up with a color and print story. These colors are partly based on Pantone predictions, as well as, hues that reflect the mood and my inspiration of my concept. Colors are named after famous '70s icons.

Then comes the fabrics! My fabrics are chosen for the weight and usability they provide for different garments in my line. It wouldn't make sense to have all chiffons if I were to do garments like dress pants or jackets: those need more structured fabrics! You'll see in the following the board a break down of my fabrics that would be given to the manufacturer when the products are to be produced. The fabric price is calculated by the key stone method: so you take what the fabric would cost in store, and divide that by two to get the whole sale price manufactuers use. 

 Next is the line creation! Product developers create flats, which are technical designs for garments that manufacturers need. Flats are included in spec sheets that have the actual measurements for garment creation, but that's not something we had to do for this project. Here are a few of my style sheets for my ten piece collection so you can visualize how they're put together.


 Following line creation we had to pick five key items from our ten that would be used as key pieces for the collection. Key pieces are ones retailers believe will be most versatile and best selling in the line.

Then, we were to make five outfits that could be put together using these key items. Here are a few of mine.

And that's my part two! I know it may seem like a lot of this is easy or just making things up, but there's a lot of research that goes behind these decisions. Everything from the colors, fabrics, silhouettes, prices, and pieces are picked for very distinctive reasons. These are just the visuals of my project, but there of course is a lot of referenced research writing that goes into our paper justifying our buying decisions.

The next part of the project (which I just turned in yesterday!) is the buying plans. A lot of math and calculating is involved, but it's interesting to see the process buyers go through in order to get your clothes to the stores. 

Hope you all enjoy this! It's something I've been working really hard on and am proud of. Let me know if you all have any questions about studying fashion in college-- I'd love to answer them! x

With much love, Lauren.
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