a personal style blog by Lauren Pfieffer

Tuesday, February 23, 2016

Rustic Reminiscence

Orange Lace Dress (similar one from H&M for $35): Figleaf.
Striped Mockneck (similar): Thrifted.
Brown Boots (similar): Thrifted.
Chain Fringe Necklace (very similar to mine!): Thrifted. 

Hi guys!

Seniors in college usually take a final course called a"capstone" that demonstrates the knowledge we've accumulated over the past four years. For my fashion merchandising degree our capstone class is called senior seminar. In this class we work on a 60+ page portfolio over the semester that recreates everything we've learned. The premise of the project is picking a publicly held retailer to extensively report on them as though they employed you.

The project starts out with conducting market research on the company: background, logistics, manufacturing, brand mission, and company revenues, ect. You then take this information and compare it to their competition to identify strengths, weaknesses, opportunites, and threats your retailer has. Next is performing customer research on everything from the average salary, age, interests, occupation, and living situation. 

The part I'm working on now is creating a line for my brand (I'm doing Anthropologie!) where I study reports from fashion publications like WWD, Pantone, Donegar, and WGSN to see what is trending and how I can adapt this to fit my target customer. Creating a line isn't playing make believe: it's quite extensive. I have to come up with flats (technical designs of products), fabrics, trimmings, and make style sheets for a 9-10 piece collection Anthropologie would essentially launch. I'll be going as in depth as even looking at the exact fabrics I would purchase online and calculating how much each garment would cost based on the price per yard.

After this part I'll work out a six month plan for my line. This includes an assortment mix and style plan calculating how many of each product I would buy in what colors, styles, and sizes.

Finally, I will do a floor plan for my collection and a mock planogram of how I would display my collection in the store according to Anthropologie's aesthetic.   

I'm still in the beginning stages of my project, but have a concept board for my line inspired by corroding rust (but in a beautiful way). It focuses on hand-crafted artisan elements, 70's inspired styling, and menswear silhouettes.

 Fashion school is extensive and difficult just like any other major! Don't let your parents, peers, or even yourself devalue studying fashion if you're interested. It is a very rewarding major & I've loved everything I've been lucky enough to learn the past three years! x

With much love, Lauren.


Unknown said...

Wow! Your project sound intense but very cool! Best of luck, your inspiration looks beautiful!

Madison said...

While your final project is very extensive I LOVE everything about it. I have done much smaller versions of this with my degree, but yours sounds so interesting and definitely insightful! Best of wishes:)

Lauren | Chic Éthique said...

That sounds like such a cool project! I have major respect for fashion students...it's an amazing and competitive field! :)

Kezzie said...

That sounds incredibly complicated and difficult byt I'm sure you'll more than surpass any expectations!

Carmel Elizabeth said...

That's fascinating! I would love to hear more about this project as you progress! Best of luck. :)

birdywordy said...

This is so cool!

Unknown said...

This project sounds like so much fun! So far yours looks awesome and I can't wait to see how it turns out :)


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